Less documentation effort
Higher CRM Adoption
Market insights per week
From its origins as a German engineering office, Sachs has undergone an impressive growth spurt in just 25 years, expanding to a team of 60 and creating two new units: Sachs Products and Sachs Human Resources. But with this rapid growth came complex challenges. The expanded sales team struggled to manage customer relationships effectively, and the introduction of a CRM to centralise customer data added to, rather than reduced, the workload of the technical team. Sachs was in urgent need of a solution that could simplify processes without compromising efficiency.
The primary objective was to make it easy for field teams to capture data while on the move and ensure that all information was fed directly into the CRM system. Sachs wanted to eliminate information silos, especially in the event of unexpected team absences. The team should be enabled to focus on nurturing customer relationships and making strategic decisions instead of navigating the complexities of a CRM.
The operating mode of Sachs fundamentally changed when introducing VoiceLine. Documentation time plummeted from 3 hours to just 30 minutes per week per rep. The CRM’s documentation coverage hit nearly 100%, making field activities more transparent and easier to hand over to the team. Moreover, centralizing information enabled strategic leader Michael to make informed decisions, with competitive movements and trends always in clear view.